Email Automation: Delivering the Right Message at the Right Time
Despite the explosion of new channels, email remains one of the most effective tools in the marketer’s arsenal. What has changed is how we use it. Gone are the days of bulk newsletters—today, email automation enables brands to engage users with precision, context, and consistency. What is Email Automation? Email automation is the use of software to send targeted emails to users based on predefined triggers or behaviors. These could include signing up for a newsletter, abandoning a cart, completing a purchase, or even celebrating a birthday. Unlike manual emails, automated emails are timely, relevant, and scalable. They are part of an intelligent system that ensures no user journey is left incomplete. Types of Email Automation Campaigns Welcome Series: Greet new subscribers with a sequence of emails introducing your brand. Abandoned Cart Reminders: Nudge users to complete their purchases with reminders or incentives. Re-engagement Campaigns: Win back inactive users with targeted off...